Smells like teen spirit

Having their first shave is a rite of passage for young men, right up there with their first love, and their first…well, you know…

And because it’s so important, we take the time to teach these youngsters how to shave properly, rather than end up like an extra from Nightmare on Elm Street. We also take them through the steps to an effective skin routine, so they always look their sharpest. We even encourage them to ask how they want their hair cut, rather than let their helicopter parent decide for them. Then we show them how to apply styling products and suggest some masculine colognes.

It’s all part of the Grand Royal service, making the next generation of men handsome.

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